(c) be deceptive or misleading or against commonly accepted social values; and
(d) promotes superstitions.
(2) Horror and supernatural content which may be frightening to children shall not be broadcast in timeslots that are accessible to children.
(3) The licensee shall include appropriate warning before airing any content that may not be suitable for children.
(4) Due care must be taken over the physical and emotional welfare and the dignity of people under eighteen who take part or are otherwise involved in programmes. This is irrespective of any consent given by the participant or by a parent, guardian or other person over the age of eighteen in loco parentis.
(5) People under eighteen must not be caused unnecessary distress or anxiety by their involvement in programmes or by the broadcast of those programmes.
(6) Prizes aimed at children must be appropriate to the age range of both the target audience and the participants.
9. Language.–(1) Content shall maintain high standards of language. Abusive and vulgar language shall be strictly avoided in all content.
(2) Standard Urdu, regional and foreign languages which are grammatically correct, shall be used for programmes such as news, current affairs, info-educational programmes and programmes meant for children.
10. News and current affairs programmes.—(1) News, current affairs or documentary programmes shall present information in an objective, accurate, impartial and balanced manner.
Explanation: Impartial here means that opinion and views expressed by the licensee shall be based on proper reasoning and facts and shall not be influenced by personal bias, prejudice or other commercial interests of the licensee or persons working for the licensee.
(2) Any political or analytical programme whether in the form of a talk show or otherwise, shall be conducted in an objective manner ensuring representation of the concerned parties and the guests shall be treated with due respect.
(3) In the event any factually incorrect programme, news or assertion is made by the licensee, the correct factual position shall be broadcast as soon as it comes to the knowledge of the licensee along with an apology.
(4) Programmes or advertisement amounting to contempt of Court shall not be aired.
(5) Programmes on sub judice matters may be aired in informative manner and shall be handled objectively:
Provided that no content which tends to prejudice the determination of the Court shall be aired.
(6) News shall be clearly distinguished from commentary, opinion and analysis.
(7) Gloomy, sensational, or alarming details not essential to factual reporting shall not be aired as a part of news-bulletin.
(8) Footages of gory scenes including bloodshed and dead bodies shall not be aired.
(9) While reporting the proceedings of the Parliament or the Provincial Assemblies, such portion of the proceedings as the Chairman or the Speaker may have ordered to be expunged, shall not be broadcast or distributed and every effort shall be made to release a fair account of the proceedings of the Parliament or the Provincial Assemblies.
(10) Sequences that are based on extracts of Court proceedings, from police records, and other sources must be fair and correct. Where the creative realization of some elements (such as characterization, dialogue or atmosphere) may introduce a Fictional dimension, this shall not be allowed to distort the known facts.
(11) In talk shows or other similar programmes, the licensee shall ensure that:–
(a) the topic of programme is clearly highlighted;
(b) information being provided is not false, distorted, inappropriate or misleading and relevant facts are not suppressed for commercial, institutional or other special interests;
(c) the programme is conducted in an objective and unbiased manner;
(d) exploitation that appears to purposefully debase or abuse a person, or group of persons is avoided;
(e) intrusion into private life, grief or distress of individuals is avoided;
(12) Any personal interest of a reporter or presenter which may call into question due impartiality of the programme shall be disclosed.
(13) Licensee shall avoid media trial of any person in connection with an ongoing investigation and shall present both sides of the story.
(14) News or any other programme shall not be aired in a manner that is likely to jeopardize any ongoing investigation.
11. Re-enactment.—(1) The evidence on which a dramatic re-enactment is based shall be tested with the same rigor required of a factual programme;
(2) Footage or re-enactment of following shall not be aired:
i. executions or other scenes in which people are clearly seen being killed or about to die;
ii. rape, sexual abuse or any other sex crime; or
iii. any case which is under trial before a Court.
(3) Re-enactment of any criminal incident shall not be aired before 2300 hrs and after 0700 hrs.
12. Programming mix and live coverage.—(1) A licensee shall show content as per its licence category and percentage wise content set out in the terms and conditions of the licence.
(2) Licensee may broadcast live programmes if it is permitted under the terms and conditions of the licence provided that an effective delaying mechanism has been put in place in order to ensure effective monitoring and editorial control.
13. General standards.—(1) Footage that can cause depression or fear in the minds of public shall be properly edited before airing to minimize such effect and shall not be repeated excessively:
Provided that whenever such footage is shown, advance guiding notes shall be aired for exercise of viewer's discretion.
Explanation: For the purposes of sub-section (1) footage shall be deemed to have been excessively repeated if it is aired for more than once in a transmission of one hour.
(2) While debating on the matters related to national security, constitutional issues, financial institutions and capital market, utmost care shall be exercised and it shall be ensured that only professionally qualified persons take part in the discussion.
(3) Licensee shall ensure that no content is aired that:
(a) brings into contempt Pakistan or its people or tends to undermine its integrity or solidarity as an independent and sovereign country;
(b) undermines public security or contains anything against maintenance of law and order or which promotes anti-national or anti-state attitudes;
(c) contains propagandist and ideological messages on behalf of any foreign country, group or organisation;
(d) contains extremist or anarchic messages, including the incitement of violence for political ends or other purposes; or
(e) contains aspersions against or ridicules organs of the State;
14. Coverage of elections.—Licensee shall comply with the guidelines or code issued by the Election Commission of Pakistan for coverage of elections and airing of related programmes.
15. Advertisements.—(1) Advertisements shall conform to the requirements of the laws of the country including the laws pertaining to protection of the consumer rights and Indecent Advertisements Prohibition Act, 1963.
(2) Advertisements meant for children shall not directly ask the children to buy the product.
(3) Advertisements shall not promote obscenity, violence or other activities harmful to human health or property.
(4) Advertisements of any alcoholic beverages, tobacco products, illegal drugs or narcotics shall not be aired.
(5) Any health related advertisement shall not be aired without prior permission of the Federal Government or Provincial Government, as the case may be, as required under the relevant applicable laws and the advertisement so aired after obtaining necessary permission shall strictly comply with the terms and conditions of the permission.
(6) Advertisements of lotteries, gambling or betting as prohibited under Pakistan Penal Code 1860 or any other law for the time being in force shall not be aired.
(7) A licensee shall ensure that its service is not used to advertise or otherwise promote magic or black magic.
(8) Advertisement shall not exploit nationalistic behaviour and use of national symbols and anthem purely for the purposes of promotion of a product or any quality in such product shall be prohibited.
(9) Advertisements shall be readily recognizable as such and kept separate from programmes.
(10) Advertisements in the form of subtitles, logos or sliding texts on TV shall not exceed a maximum of one tenth of the whole screen.
(11) Advertisements relating to telemarketing, tele-shopping or other offers to make phone calls shall clearly identify the applicable charges inclusive of all taxes.
(12) During a regular programme a continuous break for advertising shall not exceed three minutes and duration between two such successive breaks shall not be less than fifteen minutes:
Provided that duration of advertisement in one hour shall not exceed a maximum of twelve minutes.
16. Responsibility for advertising.—Licensee shall be held liable for distribution of illegal or prohibited advertisements.
17. Programmes and advertisements to comply with the local laws.—(1) Licensee shall ensure that programmes and advertisements comply with the Ordinance, rules, regulations, code of conduct and do not violate any laws of the country.
(2) Where prior permission for airing of any advertisement or programme is required to be obtained under any law, such advertisement or programme shall not be aired unless requisite prior permission has been obtained.
18. Monitoring Committee.—(1) Licensee shall comply with these regulations, codes of programmes and advertisements approved by the Authority and appoint an in-house monitoring committee under intimation to the Authority to ensure compliance of these regulations and code.
(2) The selection criteria of the members of in-house monitoring committee to be appointed by the licensee as required under Section 20 (f) of the Ordinance shall be provided to the Authority.
19. Errors and corrigendum.—(1) In the event any false news or information is aired, the licensee shall acknowledge and correct the same on the same medium without any delay in the same manner and magnitude as that of the false news or information was aired.
(2) Any person aggrieved from any aspect of the programme or advertisements may file a complaint before the council as provided in Pakistan Electronic Media Regulatory Authority (Council of Complaints) Rules, 2010.
20. Distribution of TV channels.—A distribution service operator shall relay only those TV channels that are licensed by the Authority.
21. Interpretation.—In case of a dispute- or controversy over interpretation, purported meanings or effect of any particular content, the decision of the Authority shall be final and binding on all the concerned parties.